How to ask Mojo

Mojo understands plain English. You don't need to learn a query syntax or memorize field names. But there's a difference between prompts that get you exactly what you need in one shot and ones that require three rounds of back-and-forth. This guide closes that gap.

The basics

Be specific about time

Vague time ranges produce vague answers. Mojo will make reasonable assumptions, but you'll get better results if you name the period.

Instead ofTry
Show me campaign performanceShow me campaign performance for the last 30 days
How's spend looking?How is LinkedIn spend tracking against budget this month?
What happened last quarter?Give me a full-funnel summary for Q2 (April through June).

Name the platform when it matters

If you have multiple ad platforms connected and you're asking about one specifically, say so. If you want cross-channel results, say that too.

Show me LinkedIn spend by campaign for last month.
Show me spend by campaign across LinkedIn, Google, and Meta for last month.

Tell Mojo what you want to do with the output

If you want a report saved somewhere, say so. If you want Mojo to take action rather than just report, say so.

Show me campaigns with no conversions in the last 7 days, then pause them.
Run a marketing retro for Q2 and save it to a Google Doc.
Pull pipeline by source from Salesforce and export it to a Google Sheet.

Asking for data vs. asking Mojo to act

There are two types of asks:

Read-only asks: Mojo pulls data and shows it to you. No approval needed, nothing changes in your systems.

Which campaigns drove the most leads last month?
What does our Salesforce pipeline look like by stage?
Find Marketo programs created this quarter with no Salesforce campaign sync.

Action asks: Mojo is going to change something. It will always pause and show you what it's about to do before executing.

Pause any campaigns with CPL over $300.
Update the budget on the Q3 awareness campaign to $8,000.
Send a summary of this week's pacing to #marketing-ops in Slack.

You can mix both in the same prompt: "Show me campaigns with no conversions, then pause any that have been running for more than 14 days." Mojo shows you the list first, then presents the pause action for your approval.

Multi-step prompts

Mojo handles multi-step requests naturally. You can chain tasks in a single ask.

Pull closed-won opportunities from Salesforce for last quarter, cross-reference with Marketo to find which programs sourced them, and give me a breakdown by channel.
Check LinkedIn pacing for this month. If anything is overspending by more than 20%, flag it and show me the audience targeting so I can decide whether to adjust.
Run a lead flow audit for Q2, identify the biggest drop-off point, and write up a one-page summary in a Google Doc.

If a step needs clarification, Mojo will ask before proceeding rather than making assumptions.

Prompts that work well by job

Performance reporting

Give me a top-line summary: spend, leads, and pipeline from last month across all connected ad platforms.
Which campaigns had the best and worst CPL last quarter? Show me the top 5 and bottom 5.
Compare this month's Google Ads performance to the same month last year.

Campaign hygiene

List all active LinkedIn campaigns without a lead gen form attached.
Find Google Ads campaigns with no conversions in the last 7 days.
Which campaigns are active but have had no spend in the last 3 days?

Pipeline and account intelligence

Summarize closed-won and closed-lost from the last 90 days. What are the top reasons we win and lose?
Which accounts in our Demandbase target list have shown intent signals in the last 30 days but have no open opportunity?

Workflow and operations

Export pipeline by source to a Google Sheet with a header row and currency formatting.
Post a weekly pacing summary to #marketing-ops in Slack.
Find leads in Marketo that failed to sync to Salesforce this week.

When Mojo asks you a clarifying question

Sometimes Mojo will ask before it starts rather than assume. This usually means:

  • You have multiple accounts or properties: Mojo wants to know which one (or both)
  • The task involves irreversible action: Mojo is being careful before it changes something
  • The request is ambiguous. For example, "last quarter" could mean calendar Q2 or your fiscal Q2

Answer in plain English and Mojo will continue.

What Mojo can't do (yet)

  • Mojo can't access tools you haven't connected. If a task needs Salesforce and you haven't connected it, Mojo will tell you.
  • Mojo can't access data inside files: PDFs, spreadsheets on your desktop, or Google Docs it hasn't created or been given access to.
  • Mojo can't push to read-only tools. Google Analytics is read-only, so Mojo can pull reports but can't create events or goals.
  • Mojo doesn't remember past conversation contents: it remembers preferences and context across sessions, but not the specific results from a previous conversation. Re-run the query or paste it in.

Tips for better results

  • Give Mojo the context it needs. "The Q3 SaaS awareness campaign on LinkedIn" is better than "that campaign we ran."
  • Ask for the format you want. If you want a table, say so. If you want a Google Doc, say that.
  • Iterate. If the first response isn't quite right, tell Mojo what to change. "Add a column for cost per lead" works fine mid-conversation.
  • Ask follow-up questions. After a pacing report, you can say "Now show me just the ones that are overpacing" without re-stating everything.