For marketing ops

Stop being the team that fixes the data before anyone can use it.

The AI teammate for B2B marketing ops. Stop being the bottleneck between a signal and a live campaign — Mojo keeps the data clean, the leads routed, and the reporting trusted, so the org can launch and scale campaigns as fast as the signals change.

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For B2B marketing ops teams running Marketo, Salesforce, Pardot, Eloqua, Demandbase, and the tools around them.

The board deck says 240 MQLs last month. Salesforce says 198. Which is right — and why don't they match?
Reconciled: Salesforce is right. Here's the 42-lead gap.
Traced across Marketo, Salesforce, and Demandbase. Nothing changed. This is a read.
31 leads: counted in Marketo, never synced to Salesforce
Sync error on May 14. They're in the deck's total but not the CRM.
−31
8 leads: duplicates merged in Salesforce after the deck pulled
Counted twice at deck time, deduped the next morning.
−8
3 leads: fell outside the attribution window the deck used
Deck used 30 days; the dashboard uses 28.
−3
True count: 198. The deck pulled Marketo's raw total.

As if your Monday should look like this.

Every block here is something you're personally doing. Mojo takes those. This is the week you actually signed up for.

9 AM
Reconcile the board-deck MQL count against Salesforce
StrategyLead-scoring redesign with PMM
11 AM
QA the new nurture program before it deploys
CollaborateRevOps sync: align the funnel-stage definitions
12 PM
Pull the funnel report into a Google Sheet by hand
Answer the VP's question on where LATAM pipeline sourced from
1 PM
File tickets to get the dashboard data fixed
LeadershipPipeline contribution review with your VP
2 PM
Investigate why webinar→MQL conversion dropped last week
Audit account ownership against the rules of engagement
Export Salesforce data for the time-lag analysis
3 PM
Deep workQ3 funnel architecture: where the conversion gaps are
4 PM
Build the monthly attribution + pipeline deck

Six jobs Mojo runs for you.

Every one ends the same way: Mojo shows the work, you approve, nothing touches a live system without you.

01Answer the cross-stack question on the spot

Join Marketo, Salesforce, and Demandbase in plain language. No pulling it into a Google Sheet first.

The Sales VP asked what sourced our LATAM pipeline last quarter. Which campaigns and channels touched it?
LATAM pipeline sources, Q2
Salesforce opportunities joined to Marketo program touches and Demandbase account activity. No export.
Marketo: "Q2 RevOps ABM" nurture$248K 9 opps
LinkedIn: CISO demand$190K 6 opps
Demandbase: intent surge, 3 named accounts$120K 3 opps
Influenced pipeline$558K · 18 opps
First-touch sits with the ABM nurture; LinkedIn carries the multi-touch assist. The opp list is ready if the VP wants names.
02Audit account and territory assignment

Find accounts and open deals sitting with the wrong owner or region, checked against your rules of engagement, flagged for review.

An $800K new-logo deal just landed with a European owner. Audit our open enterprise opportunities for accounts assigned to the wrong region.
Found it: plus 11 more worth a look
Scanned 2,400 open opportunities against your routing rules. Flagged for review. Nothing reassigned.
$800K new logo: NA headquarters, EMEA-based owner
The one you caught. The owner's region doesn't match the account HQ.
Confirmed
11 more NA accounts with EMEA-based owners
Same pattern. $2.1M in open pipeline sitting with the wrong region.
Review
6 accounts that look global by design
Parent-child hierarchies your ROE may assign globally, separated so you don't chase false positives.
Check ROE
This used to be someone's job. Point me at your ROE doc and I'll run it every week.
03QA the lead flow before sales feels it

Every form → program → CRM → routing path, checked. Gaps flagged with the fix.

Run the lead-flow check on the new "Gartner Webinar" program before we promote it.
Lead-flow check: 1 break, 1 warning
Form → Marketo program → Salesforce campaign → routing, traced end to end. Nothing changed.
Form → Marketo program
Mapped correctly. Hidden UTM fields populating.
OK
Marketo → Salesforce campaign
Program isn't linked to an SFDC campaign. Members won't sync. 32 leads would land nowhere.
Fix
Routing → LATAM SDR queue
Rule sends EMEA + LATAM to one owner. Likely a split you wanted.
Check
Ready to fix: link the program to "Q3 Gartner Webinar" in Salesforce and re-run.
04Funnel alerts that explain themselves

Not "MQLs are down." A flag when a stage conversion breaks its normal range, with the cause attached.

⚠️ Webinar → MQL conversion broke its normal range
Flagged in your Slack, with the cause already traced.
Conversion, last 7 days6.2%
13-week norm14.8% avg
Variance2.4 SD low
Cause: the scoring rule that promotes webinar attendees didn't fire. The "Last Webinar Date" field stopped populating after Monday's form change. 214 attendees are sitting un-scored, not lost. Re-score them and fix the field mapping?
214 attendees waiting on a re-score.
05Pipeline & attribution reporting, reconciled

The monthly deck (opens, clicks, attribution, pipeline) cross-checked across tools before it lands.

Build the monthly marketing-sourced pipeline report and reconcile it against Salesforce before I send it.
📊 Marketing-sourced pipeline, May: reconciled
Marketo + Salesforce + Demandbase, joined per channel. Cross-checked to the SFDC source of truth.
ChannelSourced
Nurture & lifecycle$1.9M
Paid: LinkedIn + Google$1.4M
ABM: Demandbase$820K
All sources$4.1M
Reconciles to Salesforce within 1.2%, the gap is 6 opps created after the pull. The assumptions are shown, so the number holds up in the review.
06Catch the data problem before it ships

Dedupes, sync gaps, broken fields, dashboards that don't match, surfaced before someone makes a call on bad data.

Run the weekly data-health check across Marketo and Salesforce.
Data-health check: 3 things to look at
Scanned this week's records across Marketo and Salesforce. Nothing changed. Flagged for you.
118 leads stuck in sync limbo
In Marketo, never reached Salesforce. Started after Thursday's API change.
High
47 duplicate accounts
Same domain, different records, inflating the account dashboard.
Med
"Lead Source" blank on 9% of new leads
All from the new paid landing pages. A hidden field isn't passing.
Med
Found it before the board deck did.

Connect once. Mojo handles the API work.

Marketo Salesforce Pardot Eloqua Demandbase LinkedIn Ads GA4

Most tools can read your CRM. Reading is the easy part. Mojo uses the full depth of each platform's API: it reconciles across Marketo and Salesforce, fixes the program link, re-scores the leads, rebuilds the report. That's a different category of access, and it's why the jobs above are even possible.

Not marketing ops?

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Similar pain
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Own the campaign from brief to results. Same coordination tax, same broken handoffs, same scramble at reporting time.

See the demand gen view →

Your team is too good to spend their week doing work Mojo can handle.

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